Sedative or Stimulant

Have you seen those tv commercials for the new Infiniti car: "Luxury can be a sedative [snoring couple in plush leather seats of expensive car]. . . OR a stimulant [Infiniti zooms ahead through wild landscape]." Clearly we're supposed to opt for the stimulating Infiniti, but, umm, who buys Infinitis? I would assume, given the price range (upper $30,00-upper 40,000s--doncha just love Google?) and the style of the vehicle, that we're not talking 21-year-old guys but rather middle-aged folks. Like me, except with lots more money. Now perhaps money makes these folks not at all like me, a different species entirely. But if not, what a stupid ad campaign. Sleeping in those seats looks way more appealing to folks like me than zipping around those corners. We can always zip, but how often can we sleep?